Johi
science-led
hair & skin
brand.
/PACKAGING DESIGN/
/LOGO DESIGN/
Freelance project
Client: Boco Ventures Pvt. Ltd.
CHALLANGE
As the wellness and beauty marketplace is become competitive as ever, honest brands are being overshadowed with over-promised marketing creating a lack of trust amongst users in general.
OUTCOME
Design a visual identity truest to the ideology of the brand, retains its core scientific personality and strategically leverages it to create an honest space for itself in the competitive marketplace.
JOHI is a space of self- indulgence, an empowering reflection of your
best selves.
The concept of the brand is very simple and stands on belief- giving
our inner
body the love it deserves and truly believing in it.
The brand believes in delivering high- quality skin and hair wellness
solutions
that remain uncompromised in their belief of being clear and honest.
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