Wabi Babi
babycare &
mothercare
brand.
/LOGO DESIGN / WABI BABI/
Company: Wishbox Studio
Mentor: Stuti Bajaj
CHALLANGE
Depict a visual story that instills trust in first-time mothers to connect with us; a safe promise of absolute nourishment and holistic care for them and their babies.
OUTCOME
Nurturing the essence of care, the logo depicts a visual expression of motherly love and trust protected with pure innocence. A symbol that encourages mothers to pursue Wabi Babi products as their ideal choice.
“The logo identity of wabi babi is a thoughtful portrayal of an elephant, symbolic of nurturing, protective and well-being traits. The powerful characterization is softened by symmetric curves with natural flows and rounded edges to portray create a seamless approach.”
“The logo design brings out child-like innocence, comfort, and a playful perception of the brand while it stays true to its nurturing and well-being essence as a whole.”
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