Eat Better
Co.
Festive
illustrative gift
box design
/PACKAGING DESIGN/
/ILLUSTRATION/
Freelance Project
Client: Eat Better Co.
CHALLANGE
Illustrating a festive sleeve that enlightens the spirit of Rakhi festival, does not commercialize or promote the brand, even so making users connect with them.
OUTCOME
Created a visually heartfelt and emotive illustration with vibrant hues and festive cheer. A salient parallel was drawn between the brand products and the sweet bond shared by siblings, depicting the true spirit of Rakhi.
The illustration is printed on a sleeve that wraps itself the around the width of the box from top to bottom.
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