Chemist
at Play
playfully scientific
active skincare
brand.
/BRAND STRATEGY & VISUAL IDENTITY/
/CHEMIST AT PLAY/ 2021
Company: Bare Anatomy
Mentor: Sifat Khurana
CHALLANGE
Designing a solution that increases the acceptance of acid-based serums in the Indian market and is distinctive from ‘pharmacy’ visual appeal competitive brands.
OUTCOME
A fun and exciting concept that makes healthy habits fun, engaging, and routines into cheerful experiences.
Chemist at Play was BORN AS…
#Science Made Fun
Chemist at play evokes a sensorial and immersive experience of self care making daily skincare routine super fun with an assurance of effectiveness backed by its rigorous scientific approach.
Chemist At Play
The packaging design is everything pop, fun and vivacious, carefully
brought together with structured patterns and a clean layout to
enhance on the seriousness and efficiency outlook of the brand.
Black and white accents further help to balance the powerful nature
of our colours & create an enlivening experience.
EXCITING
POP
INFECTIOUS
BRIGHTENING
BRIGHTENING
BRIGHTENING
Chemist at Play was FOLLOWERS…
The brand draws its purpose from the mundaneness of following a skincare regime transforming it into a fun, loving and a hearty habit which their users look forward to.
HYDRATING
HYDRATING
HYDRATING
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