PACKAGING DESIGN FOR PEOPLE WITH ALLERGIES & PECULIAR TASTES
: BRAND STRATEGY
: IDENTITY DESIGN
: 3D VISUALISATION
: CONCEPTUAL PROJECT
Images have been produced in 3D for visualisation
CHALLENGE
A design-led solution to help negate the inconvenience of deciphering dietary restrictions from lengthy lists of small-print ingredients in everyday life.
OUTCOME
For individuals with allergies and peculiar tastes, Peckuliar Chocolate redefines the snack sharing experience with a dynamic, interactive, and functional packaging design system.
Adding slight humour to a vital objective, the wordplay popular in Gen-Z dating lingo cleverly doubles as a playful cue to unwrap the product, enhancing the interactive experience while conveying the distinct preferences. The packaging design addresses accessibility challenges by incorporating raised braille language and visual cues, ensuring inclusive communication that reinforces the core message.
