INDIAN HAWKER STYLE RESTAURANT IN NEW YORK
: IDENTITY DESIGN
: COLLATERAL DESIGN
: SIGNAGE
: CHRISALDO GOLDILOY (COMPANY)
Images have been produced in 3D for visualisation
CHALLENGE
Glocalising the vivacious and buzzling Indian street food culture as a modern, upscale identity for the new upscale venture of the Michelin star restaurant, Junoon in New York.
OUTCOME
Emerged from the traditional hawker style typography and crafted to explicitly enhance the high-street personna of the brand, the Jazba logotype is reminiscent, elevated, invigorating, and inviting.
The logo brings back the desi Indian experience with an elevated visual language evoked through its rhythmic form and striking vibrance inspired from the hand-painted ‘chowpatty’ signages on walls and boards.
