BRINGING THE INDIAN COMMUNITY CULTURE TO TOOTING, LONDON
: BRAND STRATEGY
: IDENTITY DESIGN
: 3D VISUALISATION
: CONCEPTUAL PROJECT
Images have been produced in 3D for visualisation
CHALLENGE
Investigate the intersection of two or more cultures by taking an element from your own culture and recontextualizing it within a different, unfamiliar cultural setting using diverse research methods.
OUTCOME
Into is an impromptu hosting platform designed for Tooting’s culturally diverse audience seeking social intimacy, providing a warm and inviting space in their daily lives, with services based in Tooting, London.
Quick hand-drawn sketches reflects the unfiltered simplicity in the brand identity, extended by a playful and straightforward visual language to engage its multicultural audience.
LEARN MORE ABOUT THE PROJECT
